從傳統(tǒng)的寵物食品、用品、醫(yī)療等細(xì)分領(lǐng)域，到引領(lǐng)風(fēng)尚的寵物相親、美容護(hù)理、異寵飼養(yǎng)等新興趨勢(shì)，中國(guó)寵物經(jīng)濟(jì)展現(xiàn)出前所未有的活力與潛力。2023年，中國(guó)城鎮(zhèn)貓狗市場(chǎng)的消費(fèi)規(guī)模達(dá)到2793億元人民幣。是什么因素驅(qū)動(dòng)著中國(guó)寵物經(jīng)濟(jì)的繁榮發(fā)展？外資企業(yè)又如何進(jìn)行戰(zhàn)略布局以贏得市場(chǎng)“寵”愛(ài)？跟隨中國(guó)外文局美洲傳播中心外籍主持人小白，一起探訪亞洲寵物展覽會(huì)和皇家寵物食品工廠，尋找答案吧！

China's pet economy is showing unprecedented vitality. In 2023, the country's urban pet cat and dog market reached $39.2 billion. What is driving the continued boom in China's pet economy? And how can foreign companies capture Chinese consumers'hearts? In this episode, Sinologist Elsbeth van Paridon, also an editor with CICG Americas, heads to Shanghai to explore the Pet Fair Asia and Royal Canin's factory to find answers.